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Bang & Olufsen Plans to Kick Off Lunar New Year 2023 in Style with Limited-Edition Collection

Bang & Olufsen is a luxury audio brand from Denmark. Their headphones, speakers, and other audio products are widely loved by athletes, stars, musicians, and others. One of the biggest reasons for that is the unmatched product quality that the brand adds. Then the impeccable attention to detail just wins the show. So the Lunar New Year 2023 is just around the corner, and Bang & Olufsen is celebrating it with style.

This year, they are taking inspiration from the ancient Silk Road in China and bringing classic colors and elements to five of their most popular and iconic products. To celebrate, Bang & Olufsen is unveiling a limited edition collection for people.

A Limited-Edition Collection from Bang & Olufsen

As mentioned earlier, the luxury audio brand from Denmark is adding the Silk Road aesthetics to some of its most iconic products. The products to shortlist the collection are:

  • The Beoplay A9 home speaker
  • The Beolit ​​20 portable speaker
  • The Beosound A1 portable speaker
  • The Beoplay H95 headphones
  • The Beoplay EX true wireless active noise canceling earphones.

For those who are interested in history, the legendary Silk Road used to be over 6000 Kilometers in its prime time. It played a key role in connecting the East and West in all ways, be it economic, cultural, or political, and did it for over 2000 years.

The Silk Road is so legendary that it is still culturally significant today. The road covers a significant part of China and India and goes all the way to Persia, Arabia, Greece, and Italy.

Covering the Silk Road Aesthetics and More

Bang & Olufsen highlights that the legendary Silk Road isn’t their only inspiration. They are also inspired by the Lunar Year color palette. This means the color Lunar Red, Jade Green, and Gold Tone are also prominent in the new aesthetics.

The luxury audio brand from Denmark is adding these stunning aesthetics in all areas possible. You will find them in the wooden legs of Beoplay A9 and the aluminum cases of Beoplay H95 and Beoplay EX; the colors and highlights will be visible in all.

Since the Silk Road covers a major part of China and the brand is taking inspiration from the ancient Silk Road in China, they also have hand-woven leather knots integrated into the designs of Beosound A1 and Beolit 20. According to the brand, these knots symbolize happy reunions.

Just like any luxury brand, Bang & Olufsen is known for its attention to detail, and it is even visible in the packaging of all the products in the collection. They come with stunning ribbon designs that look elegant.

Celebrating Culture

Besides announcing some fancy new products, Bang & Olufsen also announced their collaboration with Chinese musicians Lumi Liu, Matt Lv, and Corsak Hu. Their aim with this collab is to create unique music and content that complements the collection. It also aims to explore and curate Eastern culture and traditions.

Limited Edition Collection

All of the products in the Bang & Olufsen limited edition Lunar New Year 2023 collection are some of their most popular products. They are excellent in terms of design and performance. With this new aesthetic revamp, they look even more stunning. So if you are someone who gifts expensive things to their friends and family, these might be the perfect products.

Pricing & availability

If you want to get the new Bang & Olufsen Lunar New Year Collection, then you can head to the www.bang-olufsen.com store right now and get yours. It is also available at select Bang & Olufsen stores.

Below are the pricing details for each product:

  • Beoplay EX Lunar Red is available for USD 399
  • Beoplay H95 Lunar Red is available for USD 899
  • Beosound A1 Lunar Red and Jade Green available for USD 279
  • Beolit 20 Jade Green is available for USD 549
  • Beoplay A9 4th generation Lunar Red is available for USD 3,799

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